Challenge
Over time Ryder.com had become a contributor to Ryder's brand erosion and confusion rather than an active extension of the brand. Shifts in business focus, development of multiple e-commerce applications, and the sale of the consumer rental business all contributed to brand confusion. The challenge was to integrate the numerous services and sub-site offered via Ryder.com, create a unified brand identity that digitally represented Ryder's corporate brand and provide a framework for the long-term goal of managing all Ryder customer relationships within the site.

In a few words, make it easy to do business with Ryder.

http://www.ryder.com

Solution
InteractiveBlue and Ryder collaborated with the goal of changing Ryder.com's focus to more accurately represent its business and transactional components, improve the site's navigation, establish content management initiatives, accurately represent the corporate brand and establish a plan for Ryder.com's existing and future components.

InteractiveBlue designed a site that emphasizes Ryder's business and transactional components, accurately represents the corporate brand and establishes content management initiatives with strategic emphasis on global capabilities; e-Business and high-end supply chain solutions. The site also provides a roadmap for the development of future site components.

Some of the features include:

• An architecture that supports to relationships between Ryder's service offerings, their global capabilities, industry expertise, and value-add services.
• A navigation system that attracts users from multiple directions - by the industry they are in, by a specific service offering, by geography, and even by who they are (media, supplier etc.), and remains consistent throughout the site.
• Content portals for different types of Ryder.com users (employees, investors etc.) that help to instill community while targeting key groups more specifically with highly relevant content.
• A contextual navigation system that provides links to additional content related to the section they are currently in-this helps users see the breadth of Ryder's offerings wherever they are.
• A home page that dynamically showcases key services and solutions.
• A visual design that unifies disparate sites under one visual design and allows for the addition of future initiatives.
• An architecture that showcases the transaction based capabilities available on Ryder.com - such as shipment tracking and order entry.