Challenge
Attract a specific demographic to the Terra Gol tournament site for a World Cup 2002 promotion and, at the same time, spark interest in the local Terra Gol soccer tournaments for "weekend" players.

Solution
Appeal to the demographics' love of soccer, and taste for competition with a web-based soccer tournament. The prize? A trip to the World Cup 2002 in Japan!

Interactive Blue created a virtual soccer game that mimics the excitement of the Terra Gol off-line tournaments. The game needed to be easy to use but engage the more advanced competitor. Interactive Blue, along with the Terra gaming experts, provided a systematic process to engage end users in creating the game's skill level optimally. Users feedback was analyzed and game operations were optimized to provide ease of use but promote use by making the game competitive to users.

Features

• Stunning graphics
• Real competition with other site visitors
• Quickly loads on the browser
• Easy to use yet complex enough for advanced players
• Promotional area within game for "game realistic" advertising for Terra and sponsors
• Technically scalable solution to allow for use within other Terra promotions