• Calculate the economic value (understand the return on investment (ROI))



• Build market context and implications (research industry trends and competitive advances)



• Define opportunity space and new constituents (capitalize on the shift from existing to new constituents such as partners, suppliers, customers, regulatory, etc)



• Align strategic partnerships and alliances (Partnerships will be explored for complementary core competencies or market share to further support this digital initiative)



• Assess organizational impact (What is the impact of this digital initiative to your company in terms of people, processes and tools?)

The findings from each of these areas of focus are aggregated, analyzed and become the drivers for a digital initiative.

Design
At InteractiveBlue, design is the union of traditional graphic design principles, modern web usability practices and your company's brand. This discipline shapes what your users see and how they interact with your company in a digital medium. It isn't about following the latest design trend, or even setting a new trend. It is about understanding your business objectives, audiences and creating appropriate and meaningful user experiences.

Technology
InteractiveBlue understands the link between technology, from the complex back-end systems to the innovations happening in wireless and broadband, to your front-end brand or design. We also understand how important it is to make sure each tier of a client's infrastructure integrates seamlessly. Our history as a systems integrator gives us a unique perspective on the subject of technology. It is our core, and understanding it is our business.

As a company we also have made the commitment to remain platform independent. That way we know that our clients are getting the most appropriate, cost-effective architecture for their complex solutions. This commitment does of course challenge us to stay one step ahead of the game and to master new products/technologies as they are introduced. That's ok, we welcome the challenge and we think that you will agree that everyone benefits.

Below is a sample list of technologies for which we have competencies:

Databases
SQL Server
Oracle
My SQL

Languages
Visual Basic
Java
C/C++
ASP
ASP+
HTML / XHTML
XML / XSL
Javascript / DHTML
Perl

Architecture Design
COM
COM+
n-tier Systems
Scalability

Design
Flash
Photoshop
Illustrator
Fireworks

Application Servers
ATG Dynamo
BEA Web Logics
Vignette Story Server
Broadvision