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Content Management Systems - Content is
loosely defined as the elements of a web page that have no meaning without a specific context. Examples
of content include: text, graphics, controls, multimedia, scripts, programming logic, transactional
content such as product, account, order and shipment information. Content Management Systems enable
companies to design, author, review, approve, convert, store, test and deploy their websites' content.
These systems also allow organizations to maintain, monitor and upgrade their website. More complex
content management systems offer more advanced reporting features analysis.
Digital Branding - Applying a trade name to a online
product or service. It also refers to developing awareness for the digital name. Branding is one of the
hottest topics in e-commerce, where dot-com companies are spending a fortune trying to develop brand
awareness for online shopping. Companies spend millions getting their dot-com name on radio, TV, in
magazines and on other Web sites in order to capture the audience for the future. Many feel the money is
well spent even if it means several years worth of losses, because the potential of the Web is so enormous.
Branding fever is expected to last for quite a while.
Digital Strategy - Digital Strategy is predicting and
responding rapidly to the competition and market changes for your online presence. Companies must react
and anticipate the choices of their customers, they must craft these strategies while in motion. They
must position their company, improve the organization's status in the market by reacting to the forces of
change and they must anticipate changes in the balance of those forces. Digital Strategy consulting is
the identification and formulation of strategic objectives for your online presence to ensure the
successful future of clients.
eCommerce Transaction Systems -
Electronic Commerce is often defined as conducting business or shopping online, typically via the Web.
The latest e-commerce Transaction Systems create a secure web-based environment for financial transactions
(through encryption & privacy measures) that allow both parties to confidently exchange goods or services
and/or money. Most electronic commerce applications have two major functions. They catalog information
on one side and provide payment facilities on the other.
Extranet - is a web site generally provided for customers and
not the general public. Extranets provide access to research, inventories and internal databases, or any
other information that is not published for all. An extranet transmits information using the public
Internet but is password protected. Sometimes individuals may be able to access the site for free or
the organization may require payment for some or all of the services offered.
Intranet - An in-house web site that serves the employees of
an enterprise. The pages may link to the Internet, but intranets are not generally accessible to the
public. Intranets use the same communications protocols and hypertext links as the web. They offer a
standardized platform for disseminating information within an organization. They also simultaneously
offer applications and publish information globally.
Systems Integration - To build systems from a
variety of diverse components. With increasing complexity of technology, more customers want complete
solutions to information problems, requiring hardware, software and networking expertise in a multivendor
environment.
Wireless Initiatives - Wireless signal is a radio
transmission via the airwaves. Various communications techniques are used to provide wireless
transmission including infrared line of sight, cellular, microwave, satellite, packet radio and spread
spectrum. Devices incorporating wireless technology include wireless phones, Personal Digital
Assistant's connection to the web, infrared networking, wireless LANs, and Wireless Application Protocol
or (WAP), a system that standardizes how wireless devices access the Internet. Wireless initiatives are
activities launched by companies in order to adopt or promote wireless technology.
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